How to Become a Model: Simple Steps to Start Your Career Today

The Australian modeling landscape has undergone a profound transformation. What was once an exclusive club, gatekept by strict height requirements and narrow beauty standards, has evolved into a diverse, opportunity-rich industry.

If you are reading this, you’ve likely asked yourself how to become a model without getting lost in the noise of Instagram scams and empty promises.

At Modellè Academy, we believe in transparency. We know that the path from “aspiring” to “booked” requires more than just good genes; it requires strategy, professionalism, and resilience. Whether you are looking for a modelling career in high fashion or commercial advertising, this guide cuts through the noise. Rooted in current Australian industry data, this is your roadmap to getting started.

Is Modeling Right for You? The Honest Reality Check

Before you rush to Google “Modelling Classes Near Me,” let’s have an honest conversation about the industry. Modeling is not a get-rich-quick scheme. It is a business, and you are the CEO of your own brand.

The Financial Reality:

• Entry-Level: Most models in Australia start around $46,400 AUD annually, often supplementing this with other work.
• Senior Level: With 15+ years of experience, earnings can jump to $114,300 AUD+.

To succeed, you need to treat this like a profession. Can you handle rejection? Are you punctual? Are you ready to maintain your health and skincare like an athlete maintains their body? If you answered “yes,” you are ready for the next step.

Step 1: Find Your Niche (It’s Not Just Runway)

Many aspiring models assume that if they aren’t 5’11”, they can’t model. This is a myth. Australia has a massive demand for diverse looks.

Commercial Modeling (The Biggest Opportunity)

This is the largest sector in Australia. Think TV commercials, billboards for banks, and online ads for tech brands.

• Requirements: No strict height minimums. Brands want relatability, clear skin, and a healthy appearance.
• The Vibe: Authentic, approachable, and diverse.

Editorial & Runway

This is the high-fashion world of Vogue Australia and fashion weeks.

• Requirements: Stricter standards remain (Females 5’9″+, Males 5’11″+), though inclusivity is improving.
• The Vibe: Artistic, edgy, and elite.

Niche Markets

• Parts Modeling: Have flawless hands or feet? This is a lucrative, low-competition niche.
• Mature Modeling: Demand for models aged 40+ is soaring as brands seek authentic representation.
• Fitness Modeling: Promoting health and activewear, focusing on an athletic physique.

Step 2: Training and Preparation

Talent is raw; skill is learned. Clients like Reebok or YSL expect you to know how to move, pose, and behave on set from day one. This is why many aspiring models start by looking for Modelling Classes Near Me to bridge the gap between potential and professionalism.

A reputable modelling academy does not promise you fame; it gives you the toolkit to earn it. At Modellè Academy, we focus on the practical skills that agencies look for:

• Runway Walk: Mastering posture and confidence.
• Posing: Understanding lighting and angles (not just for selfies).
• Industry Etiquette: How to conduct yourself at castings.

If you aren’t based in Sydney or Melbourne, or need flexibility, consider Online Short Courses. These allow you to build foundational skills in posing and personal branding from anywhere in Australia.

Step 3: Your Portfolio and “Digitals”

You don’t need a $3,000 portfolio to approach an agency. In fact, most agencies prefer to see the “real” you first.

The Essentials:

1. Digitals (Digis): These are unedited, natural-light photos taken on a smartphone. Wear a plain t-shirt and jeans. No filters. Show your face, profiles, and full body.
2. The Portfolio: As you progress, you will want professional shots. You can start with “Trade for Portfolio” (TFP) shoots with student photographers to keep costs low.
3. Comp Card: Your business card. It includes your headshot, measurements, and contact info.

Step 4: Finding a Legitimate Agency

The most common question we get is regarding safety. The industry is full of “snakes” scammers who prey on eager newcomers.

Red Flags of a Scam:

• Upfront Fees: Legitimate agencies make money from commissions on your jobs (usually 10-20%), not by charging you a joining fee.
• DM Scouting: Be very wary of unsolicited DMs on Instagram promising fame.
• Guarantees: No legitimate Australian academy of modelling or agency can guarantee you work.

Top Agencies to Research: Look for agencies with a solid track record, like Royalle Modelling (our sister agency), IMG Australia, or Hunter Talent. Always check their website, verify their ABN, and look for reviews.

Step 5: Getting Work and Managing Expectations

Once you are signed, or if you are freelancing, the work begins.

Modeling Sydney vs. Regional Areas: Major cities like Sydney ($92,100 avg) and Melbourne offer the highest volume of work. However, opportunities exist nationwide.

The “Booking” Reality: You might go to 10 castings and get 1 “yes.” This is normal. A rejection isn’t personal; it just means you weren’t the right fit for that specific campaign. Resilience is your most important asset in a long-term modelling career.

Conclusion

The Australian modeling industry is more accessible than ever, but it demands respect. It requires you to be professional, prepared, and persistent.

Don’t wait for a scout to find you at the mall. Take your digitals, research legitimate agencies, and invest in your skills. Whether you join model courses to refine your walk or build your portfolio independently, the power is in your hands.

Ready to take the first professional step? Explore our Modelling Classes and Online Short Courses to separate yourself from the amateurs and start your career today.

FAQs

Q1: Do I need to be tall to become a model in Australia?

Ans: Not necessarily. While high-fashion runway modeling typically requires women to be 5’9″+ and men 5’11″+, the Commercial Modeling sector (which makes up the bulk of work in Australia) has no strict height requirements. Brands are increasingly looking for diverse, relatable looks for TV and print campaigns.

Q2: How much do modeling courses cost?

Ans: Costs vary depending on the depth of training. A basic portfolio shoot might cost $500–$1,500, while comprehensive training at a modelling academy is an investment in your career skills. Be wary of any “agency” that requires you to pay them for a course to get signed, legitimate schools and agencies are usually separate entities.

Q3: Is it safe to find modeling work on Instagram?

Ans: You must be cautious. While social media is a powerful tool for scouting, it is also a playground for scams. Never send provocative photos to unsolicited DMs. Always verify the scout’s credentials by checking the official agency website or calling the agency directly.

Q4: Can I model if I work or study full-time?

Ans: Yes! Many successful models balance a modelling career with university or other jobs, especially when starting out. Commercial shoots often happen on weekdays, so you will need some flexibility, but many models manage this balance successfully.

Q5: What are “Digitals” and why do I need them?

Ans: Digitals are simple, unedited photos of you in natural light, usually wearing jeans and a t-shirt. Agencies request these because they want to see what you actually look like without professional makeup, lighting, or Photoshop. They are the first step in applying to any reputable agency.